Fifty Fifty - Curly icon

Fifty Fifty Curl Icon Cream is a defining and hydrating curl cream made to bring out the best in every curl pattern. This lightweight, non-crunchy formula enhances natural texture, tames frizz, and delivers all-day hold with touchable softness. Whether you're going for soft waves or tight coils, Curl Icon works with your hair—not against it.
Infused with nourishing ingredients like shea butter, aloe vera, and plant-based oils, it moisturizes deeply while helping to define curls, reduce breakage, and add natural shine. Perfect for wash days or quick refreshes, this cream supports healthy, bouncy curls without buildup or residue.
Key Benefits:
Defines and enhances curls without stiffness
Reduces frizz and flyaways
Provides long-lasting moisture and hold
Adds softness, shine, and bounce
Free of: Sulfates, silicones, parabens, drying alcohols, and mineral oil.
Vegan. Cruelty-free. Curly girl method–approved.